Introducing: “Opening the Black Box”, CEM’s new series on demystifying our approach to benchmarking.
Since our inception, you have and continue to trust us, thank you. As a data firm, we know this because our current subscribers have participated for an average of almost 9 years, on an uninterrupted basis. We also know this from the positive and, often, unsolicited feedback we receive.
Embedded in the feedback is also curiosity. You would like to know more about how we build models. How do we validate data? Where and how we make assumptions? Our view, historically, was to keep it in a black box. This approach was simpler and cleaner.
Going forward, we are evolving our approach to one more consistent with our data principles. We are launching a series of blogs that explain the key data treatments, assumptions, and methodologies behind our work. We will provide real examples, designed to help you better understand, challenge, and have confidence in the insights we provide for you and your team. Our first blog centres on the costs included when we benchmark and why.
With “Opening the Black Box”, our goal is to improve your understanding of our work and to stimulate dialogue. We are looking for your thoughts, questions and challenges. The dialogue will help us to continue to improve. And the improvement will deepen trust.
We aim to post a new blog on our website every two weeks. If you would rather receive them in your inbox, please click here to subscribe.
Thank you, as always, for reading.
Rashay Jethalal
CEO, CEM Benchmarking